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Development of a Mobile Loyalty Application and Website for WOG Fuel Stations

coreteka.com

Energy & Natural Resources

Retail

Consumer Products & Services

Challenges in Customer Engagement and Offer Communication

Customers are insufficiently informed about real-time special offers at WOG fuel stations, leading to potential loss of loyalty to competitors. Existing tools lack personalized marketing capabilities and seamless integration with loyalty programs.

About the Client

A leading network of fuel stations in Ukraine seeking to enhance customer engagement through digital transformation.

Key Project Goals

Develop a user-friendly mobile application and website for 150,000+ daily users
Enable real-time personalized marketing notifications and offer updates
Integrate loyalty card functionality with fuel consumption tracking
Improve customer retention and lifetime value (LTV) through targeted engagement

Core System Functionalities

Real-time personalized offer notifications with delayed reaction triggers
Interactive map integration for locating nearest WOG stations (via Google Maps API)
Loyalty card digitalization with balance tracking
Fuel consumption monitoring dashboard for users
Admin interface for managing station data, prices, and promotions
Anonymous statistical data collection for behavioral analysis

Technology Stack

iOS (Swift)

Android

PHP

Web

Google Maps API

System Integrations

Google Maps API for location services
Payment gateway integration for loyalty transactions
User analytics platform for behavioral tracking

Non-Functional Requirements

Scalability to handle 150,000+ concurrent users
Offline functionality for basic features in low-connectivity areas
GDPR-compliant data storage and processing
Cross-platform UI consistency across iOS and Android

Expected Business Impact

Anticipated 30-40% increase in customer retention through personalized engagement, 25% growth in average transaction value via targeted offers, and streamlined operational efficiency in managing 150+ station locations. The solution will position WOG as a digital leader in Ukraine's fuel retail sector.