The client requires a mobile application that allows users to record and generate GIFs directly within the app, apply filters, stickers, text, and special effects, and seamlessly share content via social media platforms. Current tools lack real-time processing capabilities, user-friendly editing features, and performance optimization for graphics-intensive content, resulting in lower user engagement and suboptimal experience.
A mid-sized entertainment tech company seeking to enhance its mobile content creation tools for social media sharing.
The new GIF creation and sharing app is expected to significantly enhance user engagement, achieving a target rating of 4.8 or higher on app stores, attracting a broad user base, and increasing content sharing across social media platforms, thereby strengthening brand presence and fostering community interaction.