The client faces difficulties providing a stable, user-friendly, and secure mobile shopping experience that aligns with current UI/UX standards. Existing systems lack features such as real-time basket synchronization, easy product discovery, targeted notifications about sales and brand updates, and efficient checkout processes, leading to potential loss of sales and customer dissatisfaction.
A mid-sized online retail company aiming to enhance their mobile shopping platform to improve UX, increase engagement, and streamline transactions across multiple product categories.
The new mobile commerce platform aims to significantly enhance user engagement and retention by offering a stable, fast, and intuitive shopping experience. Anticipated results include increased conversion rates, higher average order value, and greater customer satisfaction. Based on previous similar implementations, the project is expected to improve sales and customer loyalty, supporting the company's growth objectives with scalable and secure technology infrastructure.