Development of a Marketing Website with Interactive Location and Content Features for a Hospitality Client

Advertising & marketing

Identifying Challenges in Promoting Hospitality Apps and Venues Through Digital Platforms

The client, a marketing company serving restaurants and bars, lacked an effective digital platform to showcase their mobile applications and promote venues using those apps. They needed a website that communicates their offerings, integrates live location data, event news, and content marketing tools to attract and engage target audiences.

About the Client

A mid-sized marketing agency specializing in digital campaigns and app promotion for hospitality venues such as bars and restaurants.

Goals for Developing an Interactive Marketing Website for Hospitality Clients

Create a single-page, visually engaging website incorporating parallax design to enhance user experience.
Enable real-time display of venue locations with interactive map integration, allowing users to zoom and explore key hotspots.
Integrate backend systems to showcase live venue news, events, and approved locations dynamically.
Implement blog and content management features to support ongoing digital marketing efforts.
Ensure seamless administrative control for content updates and location management.
Develop the website using scalable and maintainable technologies like WordPress and PHP, hosted on a reliable cloud platform.

Core Functionalities for an Interactive Marketing and Location Platform

Responsive, parallax-based single page layout for engaging user experience.
Integration of Google Maps or equivalent for showing venues with zoom, pan, and location details.
Backend integration to display live venue locations, news updates, and events.
Content management sections including Blog, News, and Events for marketing and informational content.
Team and contact sections with dynamic data updates.
Secure admin interface for content and location management.
Multilingual support for international audiences.

Technical Stack Preferences for Compact and Scalable Web Development

WordPress CMS for content flexibility and ease of management.

PHP for backend development.

HTML, CSS, JavaScript for frontend responsiveness and interactivity.

Integration with cloud hosting services such as AWS or equivalent.

Google Maps API or similar services for location visualization.

Essential External System Integrations for Data and Content Updates

Backend database systems for live venue locations and news feeds.
Content management APIs for blogs and event updates.
Mapping API for interactive location displays.
Backend systems for venue approval workflows.

Critical Non-Functional System Requirements

High availability and uptime to ensure constant access.
Responsive design optimized for mobile and desktop devices.
Secure data handling, including user data and content management access.
Scalable architecture to support future expansion of venues and content.
Fast load times, aiming for sub-3 second page load on average.

Projected Business Benefits from Implementing the Interactive Website

The new website is expected to significantly enhance online engagement and visibility for the client’s venue and app offerings. By integrating live location data, news, and content marketing features, the platform aims to increase user interactions, improve venue reach, and support the client’s digital marketing campaigns. Anticipated outcomes include higher venue visibility, real-time updates, and simplified content management, resulting in a more effective marketing presence and stronger customer engagement.