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Development of a Marketing Business Intelligence SaaS Platform with Web Scraping and Analytics

celadonsoft.com

Business services

eCommerce

Advertising & marketing

Challenge

Need to develop a scalable BI platform for competitor analysis with time/budget constraints for MVP, requiring complex web scraping (including image-based data extraction), real-time analytics, and automated marketing insights while maintaining cost-effectiveness.

About the Client

A SaaS company specializing in marketing analytics solutions for small and medium businesses

Project Objectives

Deliver a functional MVP within 3 months for market validation
Implement core BI capabilities for competitor website analysis
Integrate image recognition for price data extraction from visual content
Create scalable architecture for future feature expansion

Core Functionalities

Role-based user management system
Automated web scraping of competitor pricing/product data
Visual content analysis for numeric data extraction
Real-time website change tracking
Interactive data visualization dashboards
Notification system for critical market changes

Technology Stack

Nest.js

Sanity

Cloud server infrastructure

External Integrations

Third-party image recognition API
Cloud storage services
Payment gateway for SaaS subscriptions

Non-Functional Requirements

High scalability for concurrent data scraping
Low-latency data processing pipeline
Enterprise-grade data encryption
Cross-browser compatibility for visualization components
99.9% system uptime SLA

Expected Business Impact

Enables SMBs to make data-driven marketing decisions through competitive intelligence, with potential for 300% YoY growth in user base post-MVP validation. Provides automated pricing optimization capabilities and market trend forecasting, creating opportunities for enterprise-level expansion.