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Development of a Location-Based Social Networking and Rating Application
  1. case
  2. Development of a Location-Based Social Networking and Rating Application

Development of a Location-Based Social Networking and Rating Application

intersog.com
Social Networking

Challenges Faced by Social Networking Platforms in User Engagement and Local Connectivity

A client in the social networking industry seeks to enhance local user engagement by providing a platform that allows connecting, rating, and chatting with nearby users. The existing solutions lack a discrete rating system, seamless communication features, and a user-friendly interface compatible with mobile devices, resulting in low user retention and ineffective local matching.

About the Client

A mobile app designed to connect users locally and remotely for social interactions, leveraging user ratings and real-time chat features.

Goals for Developing a Next-Generation Local Social Networking App

  • Create a mobile application enabling users to connect, rate, and chat with local or visiting users in real-time.
  • Implement a discreet user rating system that highlights popular or highly-rated users to facilitate quick engagement.
  • Deliver a user-friendly interface compatible with iOS devices, ensuring performance on iPhone and iPad with iOS 9 or later.
  • Enable instant messaging, photo sharing, and direct calling functionalities within the app.
  • Achieve high user engagement metrics, aiming for increased local interactions and better user retention.

Core Functionalities for a Location-Based Social Chat Application

  • User registration and profile management with privacy controls.
  • Geolocation integration to display nearby or visiting users.
  • A user-based rating system that shows 'hot' users and allows discreet blocking of 'not' rated users.
  • Real-time instant chat capability including text messaging and photo sharing.
  • Direct voice call functionality between users logged into the network.
  • Compatibility with iOS devices (iPhone and iPad) with support for iOS 9 or later.

Technological Foundations and Architectures for the App

iOS native development using Swift
Real-time communication using WebSocket or equivalent for instant chat and calls
Geolocation APIs for proximity-based user discovery
Secure user authentication protocols
Mobile-first design principles for intuitive user experience

External System Integrations for Enhanced Functionality

  • Maps and geolocation services for user proximity detection
  • Push notification services for real-time alerts
  • Third-party authentication providers for user login options
  • Backend analytics platforms for user activity tracking

Performance, Security, and Scalability Requirements

  • App must support high concurrency to handle large user base without latency issues.
  • Data transmission must be secure with end-to-end encryption for chats and calls.
  • The system should be scalable to support future feature expansion and increasing user load.
  • App should have minimal downtime, ensuring high availability and reliability.
  • Performance benchmarks: instant chat response time within 1 second, app load time under 3 seconds.

Projected Business Benefits and Outcomes of the New Social App

The new location-based social networking and rating app aims to significantly increase local user interactions, with an expected 30% rise in active user engagement within the first six months. By implementing a discreet rating system and real-time communication features, the platform is projected to improve user retention rates and foster a vibrant community of nearby users, ultimately enhancing monetization opportunities through increased activity and potential advertising or premium features.

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