Logo
  • Cases & Projects
  • Developers
  • Contact
Sign InSign Up

Here you can add a description about your company or product

© Copyright 2025 Makerkit. All Rights Reserved.

Product
  • Cases & Projects
  • Developers
About
  • Contact
Legal
  • Terms of Service
  • Privacy Policy
  • Cookie Policy
Development of a Location-Based Ordering and User Engagement Platform for Food Service Chain
  1. case
  2. Development of a Location-Based Ordering and User Engagement Platform for Food Service Chain

Development of a Location-Based Ordering and User Engagement Platform for Food Service Chain

bilberrry.com
Food & Beverage
eCommerce

Identifying Key Challenges in Customer Engagement and Operational Efficiency in Food Service Web Platforms

The client faces difficulty enabling customers to easily locate nearby outlets, place quick online orders, and access rewards information through their digital channels. Additionally, the client aims to streamline the online job application process and provide a unified management portal for store personnel, all within a cohesive website environment.

About the Client

A regional restaurant chain with multiple locations seeking to improve customer location search, online ordering, rewards access, and staff-facing portals.

Core Goals for Enhancing Digital Customer Experience and Operational Management

  • Develop a centralized, user-friendly location finder to enable customers to quickly locate nearby outlets.
  • Implement an efficient online ordering system that allows for quick, ahead-of-time ordering.
  • Create seamless access to rewards accounts, ensuring customers can view and manage rewards effortlessly.
  • Enhance the online job application process to improve candidate experience and streamline recruitment.
  • Build an integrated management portal for store managers to oversee store operations, orders, and staff activities.

Essential System Functionalities for Customer Engagement and Store Management

  • Custom map-based location finder allowing users to discover outlets based on geolocation or search criteria.
  • Online ordering portal facilitating quick advance orders with real-time order processing.
  • Rewards account integration interface for users to view and redeem loyalty points.
  • Enhanced job application section supporting online candidate submissions and recruitment workflows.
  • Store management portal providing store managers with access to sales, orders, and staff scheduling tools.

Technological Foundations and Platform Preferences for the Digital System

Custom WordPress development for flexible content management.
Frontend focused on responsive design for mobile and desktop compatibility.
Integration with internal order processing and rewards systems.

External Systems and Data Sources for Functionality Extension

  • Location services integration for geolocation and mapping.
  • Order management system APIs for processing online purchases.
  • Loyalty and rewards platform integration for customer accounts.
  • Human resources or applicant tracking system (ATS) for job applications.

Key Non-Functional System Attributes and Performance Metrics

  • System should support high availability with 99.9% uptime.
  • Ensure fast load times, aiming for page load under 3 seconds.
  • Data security compliance, particularly for customer rewards and personal information.
  • Scalable architecture to accommodate growth in user traffic and locations.

Predicted Business Outcomes and Benefits from the Digital Platform

The new platform is expected to significantly improve customer experience by enabling quick location searches, efficient online ordering, and easy rewards management, resulting in increased customer engagement, loyalty, and sales. Additionally, streamlined staff and store management processes are poised to enhance operational efficiency and reduce administrative overhead.

More from this Company

Untitled Case
Development of a Digital Self-Service Customer Claims Portal for Enhanced Warranty Management
Development of a Dynamic Insurance Rate Calculator Builder Platform
Next-Generation Headless E-commerce Platform for Large-Scale Retail Operations
Scalable Web Platform Development for Universal Registry Solution