Scalable Web Platform Development for Universal Registry Solution

The client currently operates a foundational registry platform built on proprietary frameworks, which has become difficult to maintain, scale, and integrate with multiple retail partners. Rapid growth has led to fragmented architecture, limiting feature expansion and performance efficiency. Legacy data and systems hinder user experience, with existing infrastructure unable to support new functionalities like multi-registry management, external registry imports, and improved gift contribution mechanisms, thereby impacting user retention and competitive positioning.

A mid-sized online retail platform specializing in wedding and event registries, aiming to expand into a multi-product, multi-retailer universal registry system to enhance user experience and market share.

• Rebuild and migrate existing legacy data to a modern, scalable platform supporting current and future business needs.
• Develop a unified, flexible web application enabling users to create, manage, and access multiple registries across various retail partners.
• Implement a simplified, secure registration and login system with support for multiple registries per user.
• Design and deploy an intuitive import functionality allowing users to migrate existing registries from external sources efficiently.
• Build a comprehensive admin interface for manual and automated registry management, including data validation and monitoring tools.
• Ensure the platform supports high concurrency and performance, with minimal downtime during migrations and feature rollouts.
• Establish infrastructure supporting secure data handling, scalability, and maintainability for long-term growth.

• Modernized front-end and back-end architecture using React and proven backend frameworks.
• Dual stream development process during migration to maintain legacy system stability alongside new system features.
• User account system capable of supporting multiple registries per user with seamless switching and editing.
• Data migration tools to transfer user accounts, balances, and registry data without loss or corruption.
• Import functionality enabling quick, manual registry import via admin tools to inform full automation development.
• Prototype-based feature delivery with quick validation (e.g., simplified import button) to assess user engagement and support iterative development.
• Analytics and monitoring tools for registry creation, usage, and migration status.

• Retail partner APIs or web scraping tools for registry import capabilities.
• User authentication systems for secure login and account management.
• Payment processing systems for gift contributions and balances.
• Analytics and monitoring tools for usage tracking and performance metrics.

• System must support high scalability to accommodate increasing users and data volume.
• Platform should ensure high availability with 99.9% uptime.
• Data security compliant with relevant privacy and security standards.
• Migration process must be completed within two months to minimize disruption.
• System performance to support multiple concurrent registry operations with minimal latency.

By implementing the modern, scalable registry platform with comprehensive migration strategies, the client anticipates increased user engagement, with an estimated 75% adoption of registry import features, improved platform stability, and enhanced capability to support multi-registry management. Ultimately, these developments aim to boost overall user retention, expand market reach, and enable rapid feature deployment aligned with growth objectives.