The client is experiencing difficulties with their existing legacy e-commerce system, which hampers scalability, performance, and seamless integration with multiple operational systems. Projects to modernize their online platform have faced delays due to technical constraints, inflexible architecture, and challenging content management workflows, impacting customer experience and operational efficiency.
A large retail organization with extensive physical store presence and a complex online ecosystem, aiming to modernize its digital storefront and backend infrastructure to support rapid feature deployment and integration.
By implementing a modern, scalable, and integrated e-commerce platform, the client expects to improve website performance and user experience significantly, enabling faster feature rollouts. This will support an enhanced omni-channel experience, increased customer engagement, and higher conversion rates. Additionally, improved integration with operational systems will streamline workflows and reduce operational costs. Overall, the project aims to position the client as a competitive leader in the retail space by providing a flexible and robust digital infrastructure.