The client seeks to empower small-scale local artisans by creating an online marketplace that showcases their products, offering seamless searchability, easy onboarding, and support for personalized gifting options. Key challenges include integration of local vendors, implementing a reliable same-day delivery system within the region, and enabling customized notes for gifts to enhance customer experience.
A regional retail business focusing on promoting and selling locally sourced artisanal products through a dedicated online platform.
The new platform aims to significantly enhance the visibility and sales of local artisans, with targets to increase online orders by 30-50% within the first year. The optimized delivery system will ensure high order fulfillment rates with same-day delivery, improving customer satisfaction and loyalty. The personalized gifting features will foster stronger customer engagement and support the growth of small regional businesses.