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The client identified challenges in facilitating local community connections through traditional event listings and existing social media platforms. These challenges include inaccurate location data, low user adoption of new platforms, lack of interactive features for event engagement, limited personalization in event recommendations, and difficulties in discovering relevant local events.
A B2C and B2B logistics services company aiming to expand its reach and community engagement through a hyperlocal social platform.
The development of this hyperlocal social event platform is expected to improve user engagement, increase community connections, and enhance the client's brand reputation. By providing a personalized and interactive event discovery experience, the platform will drive user loyalty and generate new business opportunities for local businesses.