Development of a High-Load Prediction and Gamification App for a Hospitality Chain

The client faces the need to develop a prediction-based interactive platform that can handle high server loads, integrate third-party data APIs with inconsistent formats, and motivate customer participation through gamification and reward incentives, all within a strict project deadline tied to a marketing campaign.

A large, regionally or globally operating fast-food restaurant chain seeking to enhance customer engagement through predictive games and reward systems.

• Develop a scalable web and mobile application capable of supporting over 500,000 predictions per event and concurrent user access exceeding 10,000 users.
• Implement a leaderboard system to display top predictors based on match outcomes.
• Enable user group formations for personalized competitions and social sharing capabilities via social media links.
• Integrate with existing main ordering and loyalty systems to allow points earned in predictions to be redeemed as coupons or discounts.
• Ensure rapid development and deployment within a 3-month timeline to support an ongoing marketing campaign.

• Match outcome prediction module supporting large volumes of concurrent bets.
• Real-time leaderboard reflecting prediction accuracy and points earned.
• User group creation and management with invitation codes and social media sharing.
• Points that can be exchanged for coupons or discounts within the main app.
• Dashboard for users to view match results, leaderboard standings, and their accumulated points.

• Third-party match result APIs with adaptable data parsing
• Existing loyalty and ordering systems for reward redemption
• Social media platforms for social sharing features

• System must support over 500K bets per match with minimal latency.
• Concurrent user support exceeding 10,000 users with real-time updates.
• High availability and fault tolerance to ensure seamless user experience during peak loads.
• Data security protocols for user data, prediction data, and transaction integrity.

The new prediction app aims to significantly boost customer engagement and participation rates, leading to increased order volume and brand loyalty, with targeted handling of over 500K predictions per event and supporting over 10,000 active concurrent users, supporting a high-impact marketing campaign.