Development of a Headless Progressive Web App for In-Store Mattress Exploration and Sales

The client aims to enable physical store visitors to independently explore product features, benefits, and configurations without staff assistance. They require an interactive display system that showcases product videos, images, and detailed descriptions on instore devices. The current challenge is to provide a seamless, responsive, and easily updatable platform that offers offline access and quick loading times, thereby improving the pre-purchase experience and reducing staff dependency.

A national luxury furniture and mattress retailer seeking to enhance in-store customer engagement through interactive digital solutions.

• Implement a headless progressive web application (PWA) to serve as an interactive showroom interface on in-store devices.
• Ensure fast load times and high responsiveness, supporting dynamic content such as videos, images, and product details.
• Enable offline functionality through intelligent caching strategies to maintain user experience without continuous internet connection.
• Integrate a content management system (CMS) that allows store managers to easily add, update, or modify product content and multimedia assets.
• Connect the system with third-party marketing and lead capture tools for additional customer engagement functionalities.
• Deploy the solution across multiple physical locations to provide a consistent and scalable experience.

• Display high-quality videos, images, and detailed product descriptions for each product model.
• User interface allowing visitors to compare different models, view specifications, and check prices.
• Add selected products to a virtual cart and send product information via email for later purchase decisions.
• Content management interface for store managers to update multimedia assets and product details in real-time.
• Offline mode that enables users to explore cached content without internet connectivity.
• Real-time synchronization of content updates when connectivity is restored.

• Content management system (CMS) for dynamic content updates
• Third-party marketing tools for lead capture and customer interaction tracking
• Email services for sending product details and inquiries
• API integrations with inventory management systems for real-time product data

• High availability and scalability to support multiple store locations
• Fast page load times, optimized for under 2 seconds on standard in-store devices
• Robust offline support with effective caching of content
• Secure handling of customer data and interactions
• Seamless synchronization of content updates to ensure freshness and accuracy

The implementation of an interactive in-store web app is expected to significantly enhance customer experience by allowing independent exploration of products, reducing reliance on staff, and increasing engagement. It will enable quick access to detailed product information, improve pre-purchase decision-making, and streamline content management for store managers. The project aims to deliver fast load times, offline accessibility, and scalable deployment across multiple locations, ultimately contributing to higher customer satisfaction and potentially increased sales conversions.