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DEFRA seeks to increase public understanding and engagement with the Environmental Land Management Scheme (ELMS), a program funding landowners for biodiversity maintenance. Existing communication methods are not effectively capturing public interest and demonstrating the value of 'public goods for public money'.
Government department responsible for environmental policy and conservation in the UK.
Successful implementation of this application will lead to increased public awareness and support for the ELMS, fostering a greater understanding of the importance of biodiversity and natural capital. The gamified approach will enhance user engagement and create a positive perception of environmental conservation efforts. The PWA architecture will provide a cost-effective and efficient solution for ongoing updates and feature enhancements.