The client faces difficulties in motivating children to participate in regular physical activity using existing digital solutions. There is a need for an engaging mobile platform that combines gamification, real-time activity tracking via wearable hardware, and social features to encourage healthier lifestyles among kids, despite lacking internal mobile development expertise.
A technology-driven company focused on health and fitness solutions for children, aiming to increase physical activity through interactive digital platforms and wearable devices.
The new gamified fitness platform is expected to significantly increase children's physical activity levels, foster lifelong healthy habits, and enhance user engagement through fun, interactive features. It aims to improve motivation and consistency, ultimately leading to measurable health benefits and increased user retention, similar to achieving a 30% boost in activity participation within the first six months post-launch.