The client’s existing cryptocurrency market data aggregator platform faces difficulties due to legacy codebase management, limiting ease of updates, scalability, and integration capabilities. Additionally, the platform exhibits low web accessibility scores affecting search engine visibility and user reach. The client requires a more scalable, performant, and accessible solution that simplifies content and advertisement management and enhances user engagement.
A fintech company focusing on real-time cryptocurrency data visualization and market analysis, serving traders, investors, and financial institutions with comprehensive crypto market insights.
The project aims to significantly enhance the platform's performance, accessibility, and scalability. Objectives include increasing search engine visibility and user engagement, improving data handling efficiency for large volumes, and enabling easier content updates. These improvements are expected to boost user retention, attract more traffic, and support future feature integrations, ultimately strengthening the client's position as a leading cryptocurrency data provider.