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Traditional language learning methods and word games failed to effectively engage ESL students. The client required a scalable web-based solution to expand reach beyond physical language schools while improving student engagement metrics and platform retention.
A multinational language education company and the world's largest language school, offering ESL programs, education travel, and intercultural exchange across 40 countries
Anticipated outcomes include 12% enrollment growth through gamified marketing, 33% higher user engagement metrics, and 19% increased platform retention. The solution will establish a competitive advantage through innovative delivery of ESL content while expanding market reach to digital-first learners.