The client seeks to create a dating platform that actively involves friends and family in the matchmaking process to enhance match quality and user engagement. Current dating apps often lack mechanisms for social verification and collaborative decision-making, leading to lower satisfaction and higher failed match rates.
A mid-sized digital platform aiming to innovate social matchmaking by integrating social circles and mutual referrals into the user experience.
The new social matchmaking platform is expected to significantly enhance user engagement by involving friends in the process, reducing unsuccessful matches, and fostering a more community-oriented environment. Anticipated outcomes include increased app adoption rates, higher user retention, and more accurate matches based on mutual referrals, contributing to a competitive edge in the dating app market.