Comprehensive Multi-Location Family and Children’s Activity Platform with Advanced Scheduling, CRM, and Ecommerce Capabilities

The client operates a growing network of family activity centers in urban environments, experiencing challenges in managing multiple locations, booking processes, customer relationships, and marketing efforts. As the network expands, there's a need for a centralized, customizable platform that can handle location-specific content, scheduling, reporting, and seamless online transactions to improve operational efficiency and customer experience.

A rapidly expanding network of family-oriented recreational and educational centers offering various classes and activities for children from newborn to five years old, seeking a scalable digital platform for managing operations, bookings, and customer relationships.

• Develop a centralized system to manage multiple franchise or branch websites with customizable content per location.
• Implement comprehensive scheduling and resource allocation tools supporting class, activity, and facility management.
• Create an integrated CRM for client account management, payment processing, and customer feedback collection.
• Build robust reporting and analytics modules to monitor KPIs, usage statistics, and demographic data.
• Design an ecommerce frontend allowing customers to register, purchase services, memberships, and event packages with flexible payment options.
• Ensure the platform supports multiple access levels for staff, franchisees, and administrators, with secure content management.
• Integrate third-party customer experience tools for feedback and satisfaction measurement.
• Design the system with scalable, reliable, and secure technologies suitable for long-term growth and multi-location operations.

• Locations Management System with customizable websites per franchise or location, supporting different business models (e.g., one-time payments, subscriptions).
• Content Management System (CMS) for easy editing of website layouts, pages, galleries, videos, and banners without technical expertise.
• Advanced Scheduler for creating class schedules, facility booking, staff assignment, and pricing management.
• Reporting Dashboard with detailed analytics on business KPIs, class usage, demographic insights, and payment history.
• Customer Relationship Management module to handle client profiles, booking history, access control, and payments.
• Ecommerce Portal for online registration and purchase of classes, memberships, birthday events, with options for discounts, promos, and loyalty rewards.
• Third-party integrations with feedback and satisfaction services, and payment gateways supporting multiple payment models.

• Payment gateway integrations for one-time and recurring payments.
• Third-party customer feedback and satisfaction tools.
• External analytics and reporting services for comprehensive business insights.

• Scalability to support multiple locations and an increasing user base.
• High system availability and performance with minimal downtime.
• Data security and compliance with relevant regulations (e.g., PCI DSS for payments).
• User-friendly interfaces for staff and customers, enabling easy management and navigation.
• Responsive design for access via desktops, tablets, and smartphones.

The implementation of a centralized, feature-rich platform is expected to streamline operations, improve customer satisfaction, and facilitate business growth. Anticipated outcomes include enhanced operational efficiency, increased online bookings, diversified revenue streams through flexible payment options, and better data-driven decision making, ultimately supporting a larger network of family activity centers and elevating overall market competitiveness.