Development of a Flexible 3D Configurator and Refined Website for Enhanced Product Presentation and Sales

The client faces difficulties in presenting their products effectively through their existing online platforms, resulting in slower sales processes, limited customer engagement, and a lack of aesthetically appealing product visualization. The current sales model requires a more functional digital presence that aligns with their new sales strategies and enhances customer experience.

A mid-sized retail company aiming to improve their online sales process through innovative digital solutions, including a visual product configurator and modern website interface.

• Implement a new, visually appealing, and user-friendly website to showcase products more effectively.
• Develop a proprietary 3D product configurator allowing customers to customize products interactively.
• Ensure the platform supports flexible development to be reused across various business projects.
• Facilitate faster, simpler, and more accessible sales processes leading to increased conversion rates.
• Enhance product textures and visual quality through high-quality 3D modeling.

• A modern, aesthetically pleasing website frontend design supporting customization and product presentation.
• An interactive 3D configurator employing advanced web libraries to enable real-time product modifications.
• Support for diverse product textures and high-quality 3D models to enhance visual appeal.
• Backend system to manage product data, textures, and configurations efficiently.
• Reusable configurator component that can be integrated into other digital platforms within the organization.
• Mobile-friendly interface ensuring accessibility on various devices.

• Product database for texture and model management
• E-commerce backend or CRM system for order processing and customer data
• Asset management system for handling 3D models and textures

• Platform should load within 3 seconds on standard broadband connections for optimal user experience.
• Ensure secure handling of user data and transactions in compliance with data protection regulations.
• Scalable architecture capable of supporting increasing product lines and user traffic.
• Responsive design compatible with various device types and screen sizes.

The implementation of a modern website combined with an interactive 3D configurator is expected to streamline the sales process, making product presentation faster and more engaging. This initiative aims to increase customer conversion rates, reduce the time to complete sales, and elevate overall customer satisfaction. Moreover, the reusable configurator component can be leveraged across multiple projects, providing ongoing efficiencies and consistent branding, leading to a significant boost in online sales performance.