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Development of a Financial Product Aggregation and Comparison Platform with Enhanced User Experience and Backend Integration

supercharge.io

Financial services

eCommerce

Challenges in Financial Product Aggregation and User Engagement

Financial institutions face difficulties in providing transparent loan comparisons due to complex backend integration requirements and varying data assessment criteria. Users encounter cumbersome onboarding processes leading to high churn rates, while financial providers lack visibility into product performance metrics. The platform must compete in a saturated Nordic market with strict SEO requirements and stringent security compliance standards.

About the Client

A Nordic fintech company specializing in financial product aggregation and comparison services

Objectives for Enhanced Financial Platform

Create a seamless user experience for financial product comparisons
Implement real-time loan offer aggregation from multiple institutions
Optimize platform performance for top search engine rankings
Develop intuitive financial calculators with minimal user input requirements
Establish secure backend integrations with banking systems

Core Platform Functionalities

Dynamic loan product comparison engine
Interactive financial calculators with risk profiling
Streamlined user onboarding workflow
Bank product performance dashboard
Multi-criteria filtering system for financial products

Technology Stack Requirements

React

Node.js

Gatsby

System Integration Needs

Bank API integrations for loan products
SEO optimization tools
Analytics platforms
Security compliance frameworks

Performance and Security Standards

High-availability architecture
GDPR-compliant data handling
Sub-second response times for product comparisons
Scalable infrastructure for concurrent users
Secure authentication for financial data access

Expected Business Outcomes

Anticipated reduction in user churn by 40% through streamlined onboarding, 50% increase in search engine visibility through technical SEO optimization, and 30% growth in financial institution partnerships due to enhanced product visibility tools. The platform will enable faster financial decision-making for users while maintaining strict compliance with Nordic financial regulations.