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Development of a Financial Product Aggregation and Comparison Platform with Enhanced User Experience and Backend Integration
  1. case
  2. Development of a Financial Product Aggregation and Comparison Platform with Enhanced User Experience and Backend Integration

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Development of a Financial Product Aggregation and Comparison Platform with Enhanced User Experience and Backend Integration

supercharge.io
Financial services
eCommerce

Challenges in Financial Product Aggregation and User Engagement

Existing financial product platforms face high user churn due to complex loan application processes, limited SEO visibility in competitive markets, difficulties integrating diverse bank backend systems with varying data requirements, and balancing user-friendly design with detailed financial data processing.

About the Client

A Nordic fintech company specializing in financial product aggregation and comparison services, aiming to disrupt the digital lending market through an e-commerce-inspired model.

Objectives for Enhanced Financial Aggregation Platform

  • Create a streamlined user journey for loan applications to reduce churn
  • Improve SEO performance to dominate search rankings in competitive Nordic markets
  • Develop flexible backend integrations capable of handling diverse financial institution data requirements
  • Design an intuitive admin interface for financial institutions to monitor product performance

Core Functionalities for Financial Aggregation Platform

  • Interactive loan calculators with minimal user input requirements
  • Personalized product sorting algorithm based on user financial data
  • Real-time backend integration with multiple financial institution systems
  • Responsive, SEO-optimized website architecture
  • Admin dashboard with product performance analytics and filtering capabilities

Technology Stack for Platform Development

React
Node.js
Gatsby

Critical System Integrations

  • Financial institution backend systems for loan data
  • SEO performance monitoring tools
  • Third-party analytics platforms

Non-Functional Requirements

  • High-performance page loading for SEO optimization
  • Scalable architecture to handle increasing user traffic
  • GDPR-compliant data security measures
  • Cross-browser compatibility

Expected Business Impact of Platform Implementation

Anticipated outcomes include a 40% reduction in user churn during loan applications, top search engine rankings for key financial product queries in Nordic markets, expanded partnerships with 50+ financial institutions, and successful market entry into Eastern European regions with a scalable platform architecture.

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