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Development of a Dual-Focused Airport Information Website with Modular Architecture
  1. case
  2. Development of a Dual-Focused Airport Information Website with Modular Architecture

Development of a Dual-Focused Airport Information Website with Modular Architecture

bravedigital.com
Transport
Travel & Tourism

Identified Challenges in Modernizing Airport Online Presence and User Navigation

The airport’s existing website was difficult to navigate, lacked clear differentiation between user types, and did not adequately reflect recent infrastructure upgrades. This led to inefficient user experiences, limited scalability for future features, and difficulty integrating with third-party flight, traffic, parking, and service systems.

About the Client

A medium-sized international airport seeking to enhance its online presence with a modern, user-centric website tailored for both passenger and commercial service users.

Strategic Goals for Airport Web Platform Enhancement

  • Design and develop a user-friendly, intuitive website optimized for both desktop and mobile devices.
  • Implement a content management system enabling easy updates and content control.
  • Create distinct user journeys for passenger and corporate users, allowing tailored content delivery.
  • Integrate real-time data feeds such as flight schedules, traffic updates, parking calculators, and third-party service information.
  • Build a scalable and modular architecture supporting future feature development and third-party integrations.
  • Enhance visual identity to reflect modernized airport facilities and branding.
  • Improve overall user engagement metrics and streamline access to key information.

Core Functional and User Experience Requirements for Airport Website

  • Dual user pathways (passenger and corporate) with easy toggling between them.
  • Responsive design optimized for mobile and desktop platforms.
  • Content management system facilitating simple updates by non-technical staff.
  • Real-time flight schedules and traffic updates, dynamically pulled from external data sources (e.g., Excel files or APIs).
  • Interactive modal lightboxes for third-party company information such as airlines, shops, restaurants, and charter services.
  • Animated timeline showcasing airport history and milestones.
  • Iconography-based visual refresh in the airport’s branding color palette.
  • User-friendly forms for contact and inquiries.
  • SEO optimization for better search engine visibility.
  • Quick navigation flows and wireframing tested through clickable prototypes.

Preferred Technologies and Architectural Approaches for Development

Customised CMS platform (e.g., a scalable WordPress or headless CMS setup)
Responsive frontend frameworks (e.g., React, Vue.js)
Modular architecture facilitating third-party integrations
Secure hosting environment with scalability considerations

Key External System Integrations Needed

  • Real-time flight schedule data feeds (from external sources like schedule APIs or Excel imports)
  • Traffic and transportation data systems
  • Third-party service directories (airlines, shops, restaurants, charters)
  • Contact form and chatbot systems
  • Analytic and tracking tools (e.g., Google Analytics, user behavior tracking)
  • SEO and SEM tools for visibility enhancement

Essential Non-Functional System Attributes

  • Scalability to handle increasing traffic and data volume, supporting future feature growth
  • High performance with page load times under 3 seconds on average
  • Security measures including SSL, data protection, and secure form handling
  • Accessibility compliance for diverse users
  • Maintainability for non-technical staff via intuitive CMS
  • Uptime target of 99.9%

Expected Business Impact from System Modernization

The redesigned website aims to significantly improve user navigation efficiency, increase user engagement, and streamline access to airport information. Expected outcomes include an enhanced online brand presence, greater user satisfaction, and an estimated increase in operational efficiency through integrated real-time data feeds and improved content updating capabilities, leading to better-informed travelers and commercial partners.

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