The airport’s existing website was difficult to navigate, lacked clear differentiation between user types, and did not adequately reflect recent infrastructure upgrades. This led to inefficient user experiences, limited scalability for future features, and difficulty integrating with third-party flight, traffic, parking, and service systems.
A medium-sized international airport seeking to enhance its online presence with a modern, user-centric website tailored for both passenger and commercial service users.
The redesigned website aims to significantly improve user navigation efficiency, increase user engagement, and streamline access to airport information. Expected outcomes include an enhanced online brand presence, greater user satisfaction, and an estimated increase in operational efficiency through integrated real-time data feeds and improved content updating capabilities, leading to better-informed travelers and commercial partners.