Development of a Digital Pop-up Store Platform for Enhanced Retail Procurement

The client faces difficulties in providing cost-effective and engaging product displays at physical events, with limited data analytics on customer interactions. Traditional onsite displays are costly, inflexible, and lack the ability to generate real-time insights, hindering effective product promotion and engagement with retailers and buyers.

A mid-sized retail technology company seeking to innovate product showcasing and procurement processes through digital solutions.

• Create a mobile-compatible digital pop-up store platform to enable remote browsing and purchasing during physical events.
• Reduce onsite staffing and operational costs for merchants by allowing virtual product engagement.
• Enable real-time analytics to track user interactions, such as product scans, saves, and inquiries.
• Enhance user experience for buyers with easy access to product information, inquiry scheduling, and seamless purchase options.
• Facilitate asynchronous communication between buyers and sellers through integrated virtual or in-person follow-ups.

• Mobile app platform compatible with Android and iOS devices for browsing, saving, sharing, and purchasing products.
• Real-time data collection on user interactions such as item scans, saves, and inquiries.
• Product catalog management with rich media descriptions and availability information.
• Inquiry and contact scheduling system for virtual or face-to-face follow-ups with sellers.
• Secure purchase and sample request functionalities.
• User account management to save preferences and purchase history.
• Notification system for updates and promotional content.

• Backend database and product information management systems.
• Communication tools for scheduling virtual/in-person meetings.
• Payment processing gateways for secure transactions.
• Analytics platforms for user interaction data analysis.

• High reliability with minimal downtime, especially during live events.
• Performance capable of handling large concurrent user loads with latency less than 2 seconds.
• Security measures ensuring data privacy, especially for transactions and personal information.
• Scalable architecture to accommodate future feature enhancements.

Implementing this platform is expected to significantly enhance product visibility and buyer engagement during physical industry events, leading to increased sales opportunities. The solution aims to reduce merchant operational costs by up to 30%, provide valuable real-time analytics for better decision-making, and improve overall user experience—driving higher satisfaction and repeat participation in events.