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Development of a Decentralized Blockchain Social Network with Internal Tokenized Marketplace
  1. case
  2. Development of a Decentralized Blockchain Social Network with Internal Tokenized Marketplace

Development of a Decentralized Blockchain Social Network with Internal Tokenized Marketplace

sevencollab
Media
Advertising & marketing

Identifying Challenges in Modernizing and Securing Social Media Platforms

A well-established social media platform with a user base that has grown over years faces technological stagnation, privacy concerns, and limited monetization options. The platform requires a comprehensive overhaul to adopt blockchain technology, ensure user data privacy, and introduce new revenue streams through internal tokenization and marketplace features.

About the Client

A digital media company with an established social platform seeking modernization and enhanced monetization through blockchain integration.

Goals for Building a Secure, Monitizable Blockchain Social Platform

  • Create a state-of-the-art, secure social networking platform utilizing blockchain technology to enhance user privacy and data control.
  • Implement an internal tokenized marketplace enabling users to monetize their social activities such as posting, sharing, and engaging content.
  • Facilitate cryptocurrency transactions via smart contracts and decentralized applications.
  • Develop web and native mobile applications with intuitive UI/UX for seamless accessibility across devices.
  • Enable users to earn tokens for engagement, participate in shared advertising revenue, and manage their profiles and content securely.

Core Functional Features of the Blockchain Social Network

  • User Profile Management: avatars, cover images, social media integrations, contact details.
  • Content Feed: posting updates, sharing images, hosting videos, browsing pages based on user interests.
  • Cryptocurrency Transactions: capability for secure crypto payments involving user-to-user and platform transactions.
  • Token Reward System: reward users with a native blockchain-based cryptocurrency token for their engagements.
  • Internal Tokenized Marketplace: platform where users can buy, sell, or exchange goods/services using the internal tokens.
  • Live Streaming: real-time video broadcasting features integrated into the social experience.
  • Interaction Features: post likes, comments, and push notifications to enhance user engagement.
  • Authentication & Security: two-factor authentication, CAPTCHA, and robust data privacy controls.

Preferred Technologies and Architectural Approaches

Blockchain: Ethereum-based blockchain utilizing smart contracts.
Backend Development: scalable RESTful API architecture.
Frontend Development: Angular, TypeScript, and Material Design for web; native SDKs for iOS (Swift) and Android (Kotlin).
Database: MySQL and MongoDB for structured and unstructured data.
Payment Integration: Stripe for fiat transactions and Web3.js for blockchain interactions.
Server Infrastructure: cloud hosting via AWS, including VPC, ELB, Nginx, and Jenkins for CI/CD.

Essential External System Integrations

  • Payment gateways (e.g., Stripe) for fiat transactions.
  • Social media accounts (e.g., Facebook, Twitter) for profile linking.
  • Blockchain network (Serenity Ethereum) for token issuance and transactions.
  • Push notification services for real-time engagement.
  • Live streaming CDN and infrastructure.

Non-Functional System Requirements

  • Scalability to accommodate a growing user base with minimum latency.
  • High security standards ensuring data privacy, secure transactions, and resistance to breaches.
  • Performance benchmarks: load handling for real-time interaction, streaming, and transactions concurrently.
  • Availability and uptime of 99.9% for core services.
  • Compliance with data privacy regulations and standards.

Projected Business Benefits and Impact of the Blockchain Social Platform

This project aims to establish a cutting-edge social network that enhances user engagement and monetization, leveraging blockchain to provide secure, private data handling. It is expected to increase active user participation, enable new revenue streams through a tokenized marketplace, and position the platform as an innovative leader in social media technology. The adoption of cryptocurrency rewards and blockchain transparency is projected to significantly improve user trust and retention.

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