Development of a Data-Driven PPC Campaign Management System for Lead Generation Optimization

The client operates in a highly competitive automotive warranty market across multiple regions and lacks social proof, which hampers digital engagement. Their existing marketing channels, such as affiliate marketing, incur high costs (~$100 per lead), limiting ROI. The primary challenge is to develop an efficient, scalable digital advertising system capable of generating qualified leads across diverse geographic locations while minimizing customer acquisition costs.

A mid-sized automotive service provider specializing in vehicle warranty and repair plans, aiming to expand its digital marketing efforts to increase lead acquisition and reduce cost per lead.

• Achieve a significant increase in qualified lead volume, targeting at least a 7x growth similar to previous case outcomes.
• Reduce cost per lead from existing levels (~$100) to under $35 through optimized paid campaigns.
• Enhance digital engagement by implementing targeted advertising strategies across search and display networks, including remarketing and Discovery Ads.
• Identify and scale top-performing keywords and ad formats to maximize ROI.
• Develop a system capable of managing campaigns across all relevant geographic territories with performance tracking and continuous optimization.

• Multi-channel PPC campaign management including Search, Display, Discovery, and remarketing campaigns.
• Automated A/B testing functionality for various campaign types and keywords to identify high-performing strategies.
• Dynamic scaling and optimization module that adjusts bids and budgets based on KPI performance.
• Real-time analytics dashboard displaying impressions, clicks, conversions, CTR, and CPL metrics.
• Keyword research and performance tracking tools focused on brand-specific and review-related queries.
• Integration with internal analytics dashboards for consolidated performance insights.

• Google Ads API or equivalent for campaign management and automation
• Keyword research tools and industry review query sources
• Internal analytics dashboard systems for unified reporting

• System must support high volume campaign management across all 50 US states with responsive scaling.
• Achieve data security compliance, especially with user and campaign data.
• Enable real-time data processing for bid adjustments and performance optimization.
• Maintain system uptime of 99.9% to ensure consistent campaign operations.

By implementing the new PPC campaign management system, the client expects to replicate or surpass previous lead growth results, targeting at least a 7x increase in lead volume within the first two months. The system aims to reduce the average cost per lead to below $35, significantly improving ROI and enabling expanded market coverage. Enhanced analytics and optimization tools will facilitate sustained campaign performance and continuous improvement in digital engagement across all target regions.