Development of a Customizable E-Commerce Platform for Branded Fundraising Products

Retail

Non-profit

Consumer products & services

Identifying Challenges in Digital Fundraising and Product Personalization

The client faces inefficiencies in sales processes for fundraising products, lacking an automated and customizable online sales channel. They also need to support branded packaging customization for clients, streamline order management, and incorporate charitable contributions into transactions, all within tight deadlines to expand their digital presence and improve customer experience.

About the Client

A mid-sized retail organization specializing in wholesale and custom-branded products for various organizations seeking new fundraising channels.

Goals for Developing a Next-Generation Fundraising E-Commerce System

Create a user-friendly online store that enables organizations to order custom-branded products with minimal steps.
Implement real-time product customization features, including branding and label design with visual previews.
Automate payment processing integrating with major payment gateways, supporting complex scenarios like charity allocations and sales commissions.
Develop role-based access controls for different user roles such as administrators, sales managers, and client organizations.
Provide order tracking, downloadable labels in PDF format, and printing compatibility for internal printing needs.
Design the platform with scalability in mind to support future SaaS deployment, allowing multiple organizations to create their own storefronts.

Core Functional Capabilities for an Automated Fundraising Sales Platform

Online store with simplified purchase flow accommodating product customization and branding.
Label customization tool allowing instant preview and PDF export compatible with in-house printers.
Multiple user roles with distinct access levels and tailored interfaces.
Design interface for branding elements such as logos and other identity features.
Order tracking module allowing clients to view order status and history.
Payment gateway integration supporting scenarios like partial payments and charitable donations.

Preferred Technologies and Frameworks for Platform Development

Content Management System (CMS) with extensibility for eCommerce functionalities

Custom plugin or module development for product customization and PDF generation

Backend development using PHP or similar technologies

Responsive web design for mobile and desktop access

Essential External System Integrations for Seamless Operations

Payment gateway systems such as Stripe or equivalent for secure transactions
Printer services or PDF generation tools for label production
Subscription management or CRM systems if applicable

Key Non-Functional Requirements Ensuring Platform Performance & Security

Scalability to support deployment as a SaaS product for multiple organizations
Security measures complying with payment processing standards (e.g., PCI DSS)
High system availability and reliability for order processing and tracking
Optimized load performance to ensure quick customization preview rendering

Projected Business Benefits and Growth Opportunities

The new platform aims to automate and streamline the sales process, enabling organizations to efficiently customize and order fundraising products. It will facilitate quick deployment of multiple branded storefronts in a SaaS model, attract new customers through enhanced user experience, and incorporate charitable contributions seamlessly. Targeted improvements include reducing order processing time, increasing sales volume, and supporting sustainable growth in the fundraising sector.