Development of a Customizable Content Management and Engagement Platform for Women's Health Education

The organization faces difficulties in creating a scalable, manageable platform that allows in-house content updates, personalized assessments, and seamless integration with external health information systems, hindering effective education and engagement with midlife women seeking hormonal balance solutions.

A mid-sized healthcare and wellness organization aimed at providing educational content and products related to hormonal health and menopause management.

• Develop a fully manageable, customizable web platform enabling in-house updates without requiring dedicated developers.
• Implement a personalized questionnaire system to deliver tailored health guidance using coherent algorithms.
• Create a flexible CMS solution supporting diverse content types such as guides, magazines, recipes, and custom pages.
• Ensure seamless integrations with external APIs for content management and data collection to enhance user experience.
• Build an intuitive user interface that allows easy management and reordering of website sections.

• Customizable questionnaire module with algorithm-driven responses for personalized health advice.
• Content Management System (CMS) supporting multiple page types and slice-based custom pages.
• Drag-and-drop UI components for easy management and reordering of content sections.
• APIs facilitating communication between the platform and external systems (e.g., external health resources, analytics tools).
• Admin interface for in-house content updates and feature extensions without developer support.

• Content Management System (CMS) for dynamic content updates
• Custom API for communication with external health data systems
• Form and questionnaire tools for personalized assessments
• Email delivery system for notifications and updates
• External marketing and engagement tools as needed

• Scalability to accommodate increasing user base and content volume
• High performance to ensure responsive user interactions
• Security measures protecting sensitive health-related data
• Ease of use for non-technical staff managing content and features
• Reliable uptime with minimal downtime

The developed platform is expected to be fully manageable by internal staff, reducing dependence on external developers, thereby decreasing operational costs. The personalized questionnaire and flexible content system will enhance user engagement and satisfaction, driving increased traffic, and establishing the organization as a trusted authority in women's health education. Targeted content delivery is projected to improve user health awareness and support product promotion, leading to higher conversion rates.