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Development of a Customer Experience (CX) Platform Using Adobe Experience Manager for a Conversational AI Company

capitalnumbers.com

Information technology

Business services

Human resources

Business Challenges

The client lacked a centralized platform to effectively showcase their conversational AI capabilities and deliver an immersive customer experience. They required a content-heavy CMS to demonstrate AI bot interactions across multiple enterprise functions while maintaining brand consistency and technical scalability.

About the Client

A technology company specializing in AI-powered solutions for enterprise employee support and workflow automation

Strategic Goals

Create a rich, immersive customer experience through structured content architecture
Enable personalized content delivery to enhance brand advocacy
Implement omnichannel capabilities for cross-platform engagement
Optimize website performance for faster load times and smoother navigation
Demonstrate AI capabilities through interactive content and real-world use cases

Core System Requirements

Hierarchical content architecture with parent/child pages and navigation structures
AI bot interaction showcase through embedded screenshots and demos
Reusable content templates for omnichannel delivery
Custom component development for dynamic content presentation
Integration with project management tools (Asana) and communication platforms (Slack)

Technology Stack

Adobe Experience Manager

CoreJS

HTML5

CSS3

SCSS

System Integrations

Asana ticketing system
Slack communication platform

Quality Attributes

High scalability for enterprise content management
Optimized page load performance (under 2s)
Cross-browser compatibility
Role-based access control for content management
Responsive design for multi-device support

Expected Business Outcomes

The implementation will drive 30% higher customer engagement through immersive AI demonstrations, reduce content management overhead by 40% via reusable templates, and improve conversion rates through personalized experience delivery. The platform will enable real-time customer decision-making with contextual AI interaction examples while strengthening brand positioning as an enterprise AI innovation leader.