Development of a Custom Mobile and Web Solution for Enhanced Digital Engagement

The client struggled with limited user interaction and engagement across their mobile app and website, leading to lower content consumption rates and ad revenue. Existing platforms lacked real-time analytics, personalized content delivery, and seamless user experience, negatively impacting user retention and monetization metrics.

A medium-sized media company aiming to improve user engagement through a new digital platform to increase content consumption and ad revenue.

• Develop a robust, user-centric mobile app and website that drive increased content consumption.
• Implement real-time analytics dashboards to monitor user engagement metrics.
• Enable personalized content recommendations to enhance user experience.
• Integrate secure payment and subscription modules for monetization.
• Achieve measurable improvements in user retention, session duration, and revenue, aiming for at least a 20% increase in engagement and a 15% uplift in revenue within the first six months post-launch.

• Content Management System (CMS) for dynamic content updates and scheduling.
• Personalized content recommendation engine utilizing user behavior analytics.
• Real-time dashboard for monitoring user engagement metrics such as active users, session duration, and content popularity.
• User account management with secure login, subscription, and payment handling.
• Push notification system for targeted user engagement.
• Integration with existing content databases and third-party payment gateways.

• Content management systems or databases for content storage.
• Third-party analytics tools for detailed user behavior analysis.
• Payment gateways for subscription and one-time purchases.
• Third-party content providers for content sourcing.

• System uptime of 99.9% to ensure continuous availability.
• Compliance with data privacy regulations (e.g., GDPR).
• System response time under 2 seconds for 95% of user interactions.
• Capability to scale to handle 1 million active users without performance degradation.

The project aims to significantly enhance user engagement metrics, resulting in at least a 20% increase in active content consumption and a 15% uplift in digital revenue within six months of deployment. By enabling personalized content and real-time analytics, the platform is expected to improve user retention, expand advertising opportunities, and support scalable growth.