Development of a Custom Mobile and Web Platform to Enhance Client Engagement and Data Analytics

The client faces difficulties in engaging their enterprise customers effectively and lacks a comprehensive system for tracking user interactions and analytics across multiple digital touchpoints. This results in limited insights into user behavior and suboptimal service delivery.

A mid-sized consulting firm specializing in providing tailored solutions to enterprise clients, aiming to improve engagement through digital tools and data analytics.

• Create a secure and scalable mobile and web application to facilitate customer engagement.
• Implement advanced analytics capabilities to monitor and analyze user activity across platforms.
• Enhance user experience with intuitive interfaces and real-time data presentation.
• Achieve measurable improvements in customer retention and engagement, targeting a 20% increase within the first year.

• User authentication and authorization module supporting secure login and role-based access.
• Real-time analytics dashboard displaying key metrics such as user activity, engagement levels, and feature usage.
• Personalized content delivery and notifications based on user behavior and preferences.
• Integration with external data sources and third-party APIs for enriched analytics.
• Responsive design compatible with both mobile devices and desktop browsers.
• Administrative backend for managing content, user roles, and analytics settings.

• CRM system for customer data management
• Existing enterprise resource planning (ERP) systems
• Analytics and reporting tools
• Third-party push notification and messaging services

• System must support at least 10,000 concurrent users with optimal performance
• Data security and compliance with industry standards such as GDPR
• High availability with 99.9% uptime SLAs
• Scalability to accommodate future growth and feature expansion
• Fast load times, targeting page load under 3 seconds

The new platform is expected to significantly improve customer engagement by providing real-time insights and personalized experiences, leading to an estimated 20% increase in customer retention within the first year. Enhanced analytics capabilities will enable data-driven decision making, boosting overall operational efficiency and service quality.