Development of a Custom Mobile and Web Platform to Enhance Client Engagement and Data Analytics

The client faced difficulties in delivering a unified digital experience across multiple platforms, alongside challenges in managing and analyzing user engagement data. This resulted in reduced client satisfaction and limited insights into platform performance.

A media company specializing in providing digital content and marketing solutions, seeking to improve client interaction and analytics capabilities.

• Develop a unified mobile and web application that enhances user engagement and provides seamless access to digital content.
• Implement an internal analytics dashboard to capture and analyze user interactions and engagement metrics.
• Improve the scalability and security of the platform to support increasing user base and data sensitivity.
• Enhance real-time data processing and reporting capabilities to inform business decisions.

• Mobile and web applications with intuitive user interfaces for access to digital content.
• Integrated analytics dashboard to monitor engagement metrics such as session duration, click-through rates, and content interaction.
• User account management and personalized content recommendations.
• Real-time data collection and processing pipelines for up-to-date analytics.
• Secure login and user data protection mechanisms.

• Content management systems
• User authentication services (e.g., OAuth providers)
• Third-party analytics tools or APIs

• Platform scalability to support at least 100,000 concurrent users.
• System response time under 2 seconds for 95% of user interactions.
• Data security compliant with industry standards (e.g., GDPR, CCPA).
• High availability with 99.9% uptime.

The new platform is expected to significantly improve client engagement through a unified user experience and advanced analytics. It aims to increase user interaction metrics by over 30%, enable more data-driven decision-making, and support scalable growth with a robust, secure infrastructure.