Users frequently encounter 404 error pages on the client's website, leading to frustration and potential loss of engagement. The existing error handling does not provide effective navigation options or guidance, resulting in decreased user satisfaction and higher bounce rates.
A mid-sized tech company focusing on web services and digital platforms seeking improved user experience when encountering site errors.
The implementation of a comprehensive 404 error handling and user redirection system is expected to significantly improve user experience by reducing frustration and confusion. It aims to decrease bounce rates associated with non-existent pages, increase session durations, and positively influence overall website engagement metrics, thereby supporting the client's digital growth objectives.