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GLS Hungary faced challenges in adapting to changing customer preferences for convenience, transparency, and real-time tracking. Customers increasingly desired flexible delivery options, easy parcel location, and proactive communication regarding their shipments. Existing systems lacked a user-friendly digital solution capable of meeting these demands, impacting customer satisfaction and potentially hindering market competitiveness.
GLS Hungary is a leading parcel delivery service provider committed to providing high-quality and customer-centric delivery solutions across Hungary and aiming for expansion in Central and Eastern European markets.
The development of this application is expected to significantly improve GLS Hungary's market position, enhance customer loyalty, reduce operational costs associated with customer service, and facilitate future service expansion (e.g., integrated payments, GPS tracking, C2C shipping). The application is projected to reach millions of users in the Central and Eastern European markets, solidifying GLS's role as a market leader.