Development of a Cross-Platform Mobile Application for Enhancing Customer Engagement in the Cycling Industry

A leading bicycle manufacturer seeks to improve customer interaction and brand loyalty by integrating digital technology, requiring a feature-rich mobile application that complements their product line, facilitates real-time activity tracking, social engagement, and enhances overall user experience.

A mid-sized European bicycle manufacturer aiming to deepen customer engagement and enrich the user experience through innovative digital tools.

• Achieve a 25% increase in customer engagement by delivering an interactive, user-centric mobile application.
• Ensure wide accessibility and consistent user experience across multiple mobile platforms using cross-platform technology.
• Create robust backend capabilities to handle complex calculations, real-time data processing, and scalable data management.
• Design a performant, battery-efficient frontend with smooth animations suitable for long-duration activities.
• Foster community building through social sharing features, route sharing, and multimedia annotations to strengthen brand loyalty.

• NFC tag scanning for bike registration and quick setup.
• User activity tracking and real-time trip visualization.
• Integrated bike computer functionalities displaying real-time ride metrics.
• Social media integration for route sharing and community engagement.
• Viewing, interacting with, and analyzing shared user routes, including distance calculations.
• Adding multimedia and textual annotations to trips for detailed record-keeping.

• NFC hardware systems for bike registration
• Social media platforms for sharing features
• Mapping and geolocation services for route visualization and distance calculations

• Seamless performance across iOS and Android with minimal latency
• Smooth animations at 60FPS for an engaging user experience
• Optimized battery usage to support long-duration activities
• Robust security protocols for user data and transaction safety
• Scalable backend infrastructure to support increasing user base and data volume

The project aims to boost customer engagement by at least 25%, enhance brand differentiation within the competitive cycling market, foster a vibrant community of users through social features, and increase user loyalty and acquisition leveraging innovative digital functionalities.