Development of a Cross-Platform Mobile App to Enhance User Engagement and Scalability for a FoodTech Service

Despite a prominent market position in diet catering, the client faces limitations with their existing web and mobile platforms, including scalability issues and limited mobile app functionality. Most user engagement occurs via the website, and the current mobile app acts only as a companion, leading to decreased user retention, lower conversion rates, and a suboptimal customer experience, negatively affecting growth potential in a competitive market.

A leading meal delivery and diet catering company seeking to modernize and expand its digital presence with a scalable, feature-rich mobile application.

• Increase user engagement and retention rates through a feature-rich, seamless mobile experience.
• Enhance conversion rates to surpass current metrics, targeting at least a 50% increase relative to web performance.
• Achieve at least 70% of all orders via the new mobile application, optimizing order processing and customer satisfaction.
• Build a scalable, cross-platform application capable of supporting growth into new markets and expanding user base.
• Establish the client as a technological leader within the FoodTech industry through innovative app features and high-performance standards.

• Unified shopping flow with rich food imagery and customer reviews to enhance purchasing confidence.
• Flexible diet options including comfort, flexible, and customizable plans.
• Ability to assemble personalized menus with up to 50 dishes and various diet types.
• Real-time meal details including macronutrients, allergens, and high-quality food photos.
• Calorie and diet schedule calculators to assist users in making informed choices.
• Quick, flexible order management allowing modifications up to a day before delivery.
• Integrated loyalty program with referral and discount features.
• Multiple user profiles with independent cart and delivery management.
• Support for multiple addresses and scheduled deliveries with customization.
• Transparent and interactive meal rating and feedback system.

• Payment gateways compatible with multiple payment methods (e.g., credit cards, bank transfers, digital wallets).
• External APIs for food images, menu details, and allergen information.
• Order and customer management system for real-time order tracking and history.
• Loyalty and referral system for user engagement incentives.

• High scalability to handle increasing user base and order volume.
• Performance benchmarks such as rapid load times and responsive UI interactions.
• Data security compliance, especially concerning payment and personal data.
• Availability and uptime of 99.9% to ensure reliable service delivery.
• Cross-platform consistency and user experience uniformity.

The new mobile application is projected to significantly enhance user retention and conversion rates, aiming for a 50% increase in user return rate and a 50% jump in conversion rate compared to web. Additionally, it is expected that at least 70% of all orders will be processed via the mobile app, supporting daily delivery volumes of around 200,000 meals. The app's innovative features and high performance will position the client as an industry leader, fostering growth, reducing maintenance costs, and gaining industry recognition, including awards or accolades for technological excellence.