The client currently faces limitations in their online sales platform, leading to restricted customer reach and engagement. There is a need to develop a comprehensive mobile application for iOS and Android to facilitate seamless shopping experiences, manage product listings dynamically, and enhance customer loyalty. The existing system lacks integrated payment options, automated order processing, personalized product recommendations, and secure data handling, which hampers growth potential.
A mid-sized retail company specializing in selling kids’ clothes and accessories looking to expand its digital sales channels.
The implementation of this mobile application is expected to drive approximately a 20% increase in online sales within the first three months post-launch. It will enable the client to reach a wider customer base, improve user engagement through personalized recommendations, streamline order processing and payment systems, and strengthen overall market position in the retail segment.