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Media Content and Asset Management System Development for Digital Production Automation
  1. case
  2. Media Content and Asset Management System Development for Digital Production Automation

Media Content and Asset Management System Development for Digital Production Automation

intexsoft.com
Media
Advertising & marketing

Challenges Faced in Digital Media Asset and Workflow Management

The client requires restoring and maintaining operational integrity of their existing media management applications, developing new modules, and ensuring system support. The current system suffers from missing patches, outdated technologies, and limited integration capabilities, which hinder efficient media production and asset management workflows.

About the Client

A large media production company specializing in digital content creation, campaign management, and multimedia asset handling, seeking to enhance operational efficiency and media workflows.

Goals for Developing an Automated Media Production and Asset Management Platform

  • Restore and ensure continuous operation of media management application modules.
  • Develop additional modules to support comprehensive project and media asset management processes.
  • Implement integration with external creative tools such as Adobe Creative Suite and QuarkXPress to facilitate faster media editing and processing.
  • Migrate legacy technology stacks (e.g., Flex/Flash) to modern frameworks like Angular 6 for improved browser compatibility and security.
  • Establish secure access through integration with enterprise authentication systems (e.g., Active Directory) and implement encryption protocols at all stages.
  • Support multi-language versions and scalable architecture to accommodate growing media assets and user base.
  • Adopt an iterative development methodology with transparent reporting and continuous feedback.

Core Functional Features for Media Content and Asset Management System

  • Media Asset Management Module: Handles all types of digital media files, supports drag-and-drop data management, creates previews, and maintains a flexible storage system.
  • Project Information Management (PIM): Centralized repository for product data, with daily updates from external systems like SAP.
  • Workflow Management: Organizes product editing projects, managing tasks such as translation, approval, and publishing workflows.
  • Bridge Module: Connects all system modules seamlessly, enabling data flow and process integration.
  • Plugin Integration with Creative Tools: Provides connectors for Adobe Photoshop, Adobe InDesign, QuarkXPress to streamline asset processing and updates.
  • Multilingual and Version Support: Supports multiple languages and version control to facilitate global collaboration.

Technologies and Architectural Preferences for System Development

Angular 6 for frontend development
Git for version control with gitflow branching model
Modern web protocols including HTTPS with encryption

Key External System Integrations Needed

  • External enterprise resource planning (ERP) systems like SAP for data import
  • Creative design tools such as Adobe Photoshop, Adobe InDesign, QuarkXPress for media editing
  • User authentication systems like Microsoft Active Directory

Critical Non-Functional System Requirements

  • High scalability to accommodate increasing media assets and users
  • Robust security measures including data encryption and secure access protocols
  • Compatibility with multiple languages and support for versioning
  • Reliable uptime with regular maintenance and support

Projected Benefits and Business Value from the New Media Management Platform

The development of this integrated media content management system is expected to significantly improve operational efficiency, reducing asset processing time, accelerating campaign workflows, and enhancing media publishings. It aims to support scalable growth, facilitate faster creative collaboration, and ensure secure handling of sensitive media data, thereby boosting overall productivity and media quality for the organization.

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