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The client needed to develop a wellness app from scratch to address acute anxiety issues in society. Key challenges included structuring diverse content (meditations, videos, recipes) without overwhelming users, minimizing screen time through audio-based features, and creating a minimalist interface that promotes mental calmness while maintaining technical scalability and user engagement.
A lifestyle technology company focused on mental health solutions through digital platforms
The application is expected to achieve rapid market penetration with 5,000+ weekly downloads during launch phase, maintain 4.5+ star ratings across app stores, and establish a sustainable user retention rate of 65%+ through engaging content and community features. The solution should position the client as a leader in digital mental health solutions while enabling scalable revenue through subscription models.