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Development of a Comprehensive Self-Defense E-Learning and E-Commerce Platform
  1. case
  2. Development of a Comprehensive Self-Defense E-Learning and E-Commerce Platform

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Development of a Comprehensive Self-Defense E-Learning and E-Commerce Platform

capitalnumbers.com
Security
Education
eCommerce

Business Challenges

The client required a centralized platform to manage extensive educational content, facilitate digital/physical product sales, engage users through interactive resources, and convert visitors into paying members while maintaining intuitive navigation and scalability.

About the Client

A self-defense company offering training courses, physical gear, and educational content on martial arts, survival techniques, and preparedness.

Key Project Goals

  • Create a scalable content management system for multimedia resources
  • Implement e-commerce functionality for digital and physical products
  • Design intuitive navigation for diverse user journeys
  • Develop membership tiers with exclusive benefits
  • Integrate interactive product guides and expert Q&A features

Core System Requirements

  • Multi-level dropdown navigation with category filtering
  • Embedded multimedia content (videos, audio, images)
  • Membership portal with subscription tiers
  • Interactive product configurators with price filters
  • Expert Q&A submission system
  • Support center with ticketing and knowledge base

Technology Stack

WordPress
WooCommerce
Elementor
PHP
MySQL

Third-Party Integrations

  • Payment gateways (Stripe/PayPal)
  • Email marketing platforms
  • Video hosting APIs (Vimeo/Youtube)
  • Customer support chat tools

Performance Requirements

  • High-traffic content delivery optimization
  • Secure member data protection (GDPR compliance)
  • Mobile-responsive design
  • 99.9% uptime SLA

Expected Business Outcomes

Anticipated 40% increase in membership conversions, 25% growth in physical product sales, and 50% improvement in content engagement metrics through streamlined user experience and enhanced feature set.

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