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Development of a Comprehensive Product Comparison Platform for Electrical Retail

capitalnumbers.com

Retail

eCommerce

Consumer products & services

Challenges in Customer Decision-Making for Offline Purchases

SparkyHub requires an online platform to address customer difficulties in comparing electrical products, accessing merchant information, identifying product weaknesses, and finding competitive deals before visiting physical stores. The absence of centralized product data and user reviews limits informed purchasing decisions.

About the Client

A leading Australian retail store specializing in premium electrical products across multiple brands, offering dimmers, floodlights, switches, and lighting solutions.

Objectives for the Product Comparison Platform

Create an online hub for comparing 200,000+ electrical products with filters for categories, brands, and specifications
Enable users to access merchant details, product reviews, and warranty information
Integrate dynamic search functionality and popular search tracking
Provide detailed product pages with multimedia content (videos, guides, stockists)
Enhance website performance and SEO through optimized design and news updates

Core System Functionalities

Smart search with auto-suggestions and filters (category, brand, SKU, keywords)
Product comparison matrix with pricing and feature side-by-side analysis
User review system with ratings and feedback submission
News section for industry trends and product innovations
Deals/discounts tracking with merchant-specific offers
Mobile-responsive product pages with high-resolution media

Technology Stack

WordPress

HTML5

CSS3

WooCommerce

JavaScript

Third-Party Integrations

Payment gateway for merchant-specific deals
Product database API for real-time stock updates
Google Analytics for user behavior tracking
Social media sharing plugins

Non-Functional Requirements

Load time under 2 seconds for 90% of pages
Support for 10,000 concurrent users
WCAG 2.1 AA accessibility compliance
Cross-browser compatibility (Chrome, Safari, Firefox)
Daily backups with 99.9% uptime SLA

Expected Business Impact

The platform is projected to increase in-store footfall by 30% through informed customer journeys, boost online engagement via SEO-driven content updates, and strengthen SparkyHub's market position as Australia's premier electrical product retailer. Enhanced product discoverability and trust-building features (reviews, comparisons) are expected to drive 20% higher conversion rates for partnered merchants.