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The client's existing processes lacked a user-friendly, comprehensive platform for individuals to understand their creditworthiness and financial health. Users faced difficulties accessing and interpreting crucial financial data (CIBIL scores, credit reports, repayment history), leading to potential financial risks and a lack of proactive financial management capabilities. The existing solutions were fragmented, requiring users to access multiple sources for a complete picture.
A financial services company focused on providing digital tools for financial wellness, particularly credit score monitoring and financial health assessments.
This application is expected to improve customer engagement, enhance financial literacy, reduce financial risks for users, and generate revenue through premium subscriptions. It will position the client as a leader in providing innovative fintech solutions and contribute to improved financial wellness among its users. The improved data insights will enable more targeted financial products and services in the future.