Development of a Comprehensive Event Management and Participant Engagement Platform

Advertising & marketing

Events & Entertainment

Challenges Faced in Event Organization and Attendee Communication

The client experiences difficulties in organizing events efficiently and effectively informing participants about attractions, schedules, and special offers, resulting in time-consuming processes and suboptimal user engagement.

About the Client

A mid-sized event management firm specializing in coordinating outdoor and indoor events, seeking to enhance attendee experience and streamline event logistics.

Goals and Expected Outcomes for the New Event Platform

Create a user-friendly application that simplifies event planning and management tasks.
Enable personalized navigation during outdoor events using integrated mapping features.
Provide real-time updates and notifications for schedules, alerts, and exclusive offers.
Facilitate targeted advertising opportunities for event organizers and exhibitors.
Support exhibitor profile pages with detailed descriptions to enhance business networking.

Core Functional Capabilities of the Event Management System

Custom map navigation for outdoor event guidance, incorporating location-based routing.
Map filters allowing users to customize search options based on interests or categories.
Event timetable with scheduled showtimes, bookmark options, and timely notifications.
Exclusive offers module providing special deals to app users during events.
Advertising platform enabling targeted ad displays for organizers and exhibitors.
Exhibitor feature pages including descriptions, contact info, and multimedia content.

Preferred Technologies and Architectural Approaches

Mobile app development using cross-platform frameworks (e.g., Flutter or React Native).

Backend development supporting scalable cloud infrastructure.

Real-time data handling for notifications and updates.

Necessary External System Integrations

Mapping services for real-time navigation and filtering.
Notification and alert systems for live updates.
Advertising and exhibitor databases.

Critical Non-Functional System Criteria

Application should support high concurrency, handling a large number of simultaneous users during large events.
Ensure data security and user privacy adherence.
Achieve minimal latency in map navigation and notifications to enhance user experience.
Design should be scalable for future feature expansions.

Projected Business Benefits and Success Metrics

The implementation of the event management platform is expected to significantly improve operational efficiency, reduce planning time, enhance attendee engagement through personalized features, and provide valuable advertising revenue opportunities. Anticipated outcomes include smoother event logistics, increased user satisfaction, targeted marketing effectiveness, and scalability for future growth.