The client faces a complex and time-consuming traditional car purchasing process, requiring customers to visit dealerships physically. This limits convenience and reduces engagement. Dealers also struggle to efficiently compete for customer offers in a digital environment, and the existing system lacks integrated features for smooth, secure, and transparent transactions online.
A large-scale automotive dealership group seeking to digitalize the vehicle purchasing process, enabling customers to buy, lease, and trade-in vehicles entirely online while competing dealer offers are displayed in real-time.
The new platform aims to significantly enhance customer engagement by simplifying the vehicle purchasing process, reducing time-to-completion, and increasing customer satisfaction. Dealer participation through competitive bidding is expected to improve deal conditions, leading to higher conversion rates. Additionally, secure and seamless transaction capabilities will facilitate increased transaction volume, with the platform handling high concurrency and sensitive data securely, ultimately resulting in increased revenue and market competitiveness.