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Development of a Cloud-Based Interactive Video Platform with AI-Driven Engagement Tools

effectivesoft.com

Media

Advertising & marketing

Education

Business Challenges

Existing codebase failed to meet quality standards, requiring refactoring. Need to enable creators to transform static videos into interactive, monetizable content with real-time analytics while ensuring cross-platform compatibility and scalability.

About the Client

A content creation platform provider aiming to revolutionize video engagement through interactive and personalized experiences.

Project Objectives

Refactor and optimize legacy codebase for improved performance
Develop modular architecture for scalable interactive video creation
Implement AI-powered voice interaction and personalization tools
Enable seamless cross-platform video distribution and analytics integration

Core Functionalities

Drag-and-drop video editor with branching logic
Real-time voice command recognition (Smart Listen)
Dynamic content personalization (Smart Merge)
Multi-user voting system for collective storytelling
Embedded analytics dashboards with third-party export
Cross-channel distribution via social media and enterprise platforms

Technology Stack

Python/Django (backend)

Angular (frontend)

Terraform (infrastructure)

PostgreSQL

Docker

FastAPI

Video.js

Stripe for payments

External Integrations

Social media APIs (Facebook, Instagram, X, Reddit)
Third-party analytics platforms
Payment gateways
Speech recognition services

System Requirements

Sub-2s video loading time with lazy loading
99.9% uptime SLA
Cross-device compatibility (mobile/TV/desktop)
Real-time data processing at scale
GDPR-compliant data handling

Business Impact

Enables 3x viewer engagement through interactive elements, reduces content creation time by 60% via modular tools, and increases monetization potential through targeted product integrations. Analytics capabilities allow data-driven content optimization, while AI features differentiate in competitive media markets.