The client faces difficulties with ineffective user interfaces and outdated codebases in their current discount and deals application, limiting user engagement and operational efficiency. There is a need for a unified platform that seamlessly integrates with local charities, brands, and end users to enhance fundraising efforts and provide value through discounts, while maintaining a modern, user-friendly experience.
A mid-sized nonprofit organization aiming to implement a digital platform for fundraising and community engagement through discount promotions and partnerships with local businesses.
By redeveloping the platform with modern architecture and improved UX, the client is expected to significantly increase user engagement and coupon utilization. The system aims to facilitate increased donations supporting local charities, enhance brand participation in community initiatives, and create a sustainable, scalable solution that drives long-term growth, similar to achieving an average coupon engagement uplift and charity support increase experienced in prior implementations.