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Development of a Charitable Discount & Fundraising Mobile and Web Platform
  1. case
  2. Development of a Charitable Discount & Fundraising Mobile and Web Platform

Development of a Charitable Discount & Fundraising Mobile and Web Platform

sevencollab
Non-profit
eCommerce
Advertising & marketing

Identifying Challenges in Existing Donation and Promotion Processes

The client faces difficulties with ineffective user interfaces and outdated codebases in their current discount and deals application, limiting user engagement and operational efficiency. There is a need for a unified platform that seamlessly integrates with local charities, brands, and end users to enhance fundraising efforts and provide value through discounts, while maintaining a modern, user-friendly experience.

About the Client

A mid-sized nonprofit organization aiming to implement a digital platform for fundraising and community engagement through discount promotions and partnerships with local businesses.

Goals for Developing a Robust Fundraising and Discount Platform

  • Redesign the mobile applications for Android and iOS to improve UI/UX following industry best practices.
  • Rebuild the apps with clean, maintainable code adhering to modern standards and best practices.
  • Develop a web-based admin panel for managing charities, deals, coupons, and user activities.
  • Implement features for users to browse local charities and available deals, purchase coupon decks, and access discounts for a full year.
  • Integrate a payment gateway to facilitate secure transactions and donations.
  • Incorporate geolocation services for personalized deal recommendations and charity localization.
  • Enable coupons and promo code generation for local brands and charities.
  • Provide integration with third-party services such as Yelp for location-based data and reviews.
  • Ensure the platform supports in-app purchases and facilitates the support of charitable organizations with revenue sharing mechanisms.

Core Functional Capabilities for a Charity-Focused Discount Platform

  • User registration and profile management
  • Browsing catalogs of local charities and business deals
  • Purchase of coupon decks valid for one year
  • Coupon and promo code generation for participating brands and charities
  • Donation processing with revenue sharing to support charities
  • Geolocation-based deals and charity listings
  • In-app purchases with secure payment gateway integration
  • User dashboards to track savings, donations, and supported charities
  • Web admin panel for managing deals, charities, coupons, and analytics
  • Integration with third-party review and location services (e.g., Yelp)

Recommended Technologies for Development

Android Kotlin for mobile app development
iOS Swift for mobile app development
Firebase for backend services and notifications
Retrofit 2 for network communication
Laravel for web admin panel backend
MySQL for relational database storage

External Systems and Service Integrations Needed

  • Payment gateway for secure transactions
  • Geolocation services for personalized content
  • Coupon and promo code management systems
  • Third-party review platforms (e.g., Yelp)

Key Non-Functional System Requirements

  • Application performance optimized for responsive user experience
  • Scalability to support increasing user base and data volume
  • Secure handling of personal data and payment information
  • Compliance with data privacy regulations
  • Robust error handling and system resilience
  • Cross-platform compatibility and consistent UI/UX

Projected Business Benefits and Impact Metrics

By redeveloping the platform with modern architecture and improved UX, the client is expected to significantly increase user engagement and coupon utilization. The system aims to facilitate increased donations supporting local charities, enhance brand participation in community initiatives, and create a sustainable, scalable solution that drives long-term growth, similar to achieving an average coupon engagement uplift and charity support increase experienced in prior implementations.

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