The client faces low customer retention rates and limited user lifetime value in their online platform, particularly in services requiring video, audio, and text communication. There is a need to keep users within the platform ecosystem and enhance revenue streams through chargeable communication features, thereby increasing overall engagement and profitability.
A mid-sized digital platform specializing in online customer interactions, seeking to improve user retention and lifetime value through integrated communication services.
The implementation of a chargeable peer-to-peer communication system is expected to significantly enhance customer engagement, with potential increases in retention rates by up to 400% and customer lifetime value by approximately 250%. These improvements aim to deliver a return on investment (ROI) potentially exceeding 500%, ultimately boosting overall platform profitability and user satisfaction.