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Development of a Branded Mobile Game for Customer Loyalty and Monetization in Retail

celadonsoft.com

Retail

Consumer products & services

Challenges in Monetizing and Engaging Target Audience

The client needed a mobile game to monetize their customer base and increase store loyalty but faced technical challenges in implementing engaging gameplay mechanics, integrating store rewards, and ensuring seamless user onboarding. Existing monetization was limited to subscriptions, and the game required unique artistic and technical solutions to align with brand identity.

About the Client

A cat-themed retail store chain targeting families with children, seeking to enhance customer engagement and drive in-store purchases through gamification.

Key Goals for Game Development

Create a fun, engaging mobile game for children with cat-themed store branding
Implement dual monetization through subscriptions and in-game store rewards
Develop technically complex features (boss battles, dynamic effects) in a constrained environment
Ensure seamless user authentication without registration barriers
Deliver a unique watercolor-style art direction aligned with brand identity

Core System Functionalities

Progressive levels with apartment-themed runner gameplay
In-game currency (chips) and leaderboard system
Store discount redemption via game achievements
Firebase-based social login (Apple/Google Play integration)
Watercolor-style 2D art with custom character/object designs

Technology Stack Requirements

Unity3D

iOS

Android

Firebase

SHA256 encryption

System Integrations

Firebase Authentication
Apple/Google Play Store APIs
Store discount/reward management system

Non-Functional Requirements

Optimized performance for mid-range mobile devices
Secure user data handling with SHA256 credential hashing
Scalable backend for leaderboard and reward tracking

Expected Business Outcomes

The game is projected to increase customer retention through gamified loyalty mechanics, create new revenue streams via subscription monetization, and drive in-store purchases through redeemable game rewards. The unique art style and technical innovations will strengthen brand identity while providing a scalable platform for future marketing initiatives.