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Development of a Branded Mobile Fitness Platform with Comprehensive Wellness Features

triare.net

Sports

Health & Fitness

Media

Challenges with Existing Fitness Platform

The client's previous fitness platform lacked flexibility, user engagement, and essential analytics capabilities while requiring high ongoing costs. The solution needed to better reflect the client's personal brand, support mobile-first user behavior, and eliminate recurring payment dependencies.

About the Client

A global sports influencer with a digital-first approach to fitness coaching and wellness education

Objectives for New Fitness Platform Development

Create a customizable mobile-first platform aligned with brand identity
Enhance user engagement through interactive features and analytics
Implement flexible monetization models with subscription tiers
Support global scalability for thousands of simultaneous users
Integrate comprehensive wellness management tools

Core Platform Functionalities

Personalized training schedule calendar
Equipment/body-part filtered workout selector
Push notification workout reminders
Weight loss marathon tracking system
Video library with fitness/meditation content
Nutrition database with recipe energy values
Automated weekly shopping list generator
Habit tracking with progress analytics
Tiered subscription model (free/premium)

Technology Stack Requirements

React Native

Node.js

MongoDB

AWS CloudFront

Third-Party Integrations

Payment gateways (Stripe/PayPal)
Google/Apple Health APIs
Firebase Analytics
Social media sharing SDKs

System Performance Criteria

Support 50,000+ concurrent users
99.9% uptime SLA
Sub-200ms API response times
GDPR-compliant data protection
Cross-platform compatibility (iOS/Android)

Expected Business Impact of New Fitness Platform

Projected 300% increase in user retention through enhanced engagement features, 20% conversion rate from free to premium subscriptions, and top-3 category ranking in app stores within first quarter post-launch. Platform scalability expected to support 10x user growth over 18 months.