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Development of a Borrower-Centric Loan Comparison Platform with Advanced UX and SEO Optimization
  1. case
  2. Development of a Borrower-Centric Loan Comparison Platform with Advanced UX and SEO Optimization

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Development of a Borrower-Centric Loan Comparison Platform with Advanced UX and SEO Optimization

capitalnumbers.com
Financial services
Information technology
eCommerce

Challenges in Loan Comparison and User Engagement

Existing loan comparison processes require users to manually gather and analyze data from multiple sources, leading to inefficiencies and potential errors. There is a lack of real-time calculators for EMI estimation, poor integration with affiliate platforms, and insufficient SEO optimization to attract organic traffic.

About the Client

A fintech company specializing in creating digital platforms that simplify financial decision-making for consumers and businesses.

Key Goals for Platform Development

  • Create a centralized, user-friendly platform for loan comparison
  • Implement dynamic tools for real-time EMI and refund calculations
  • Enable seamless integration with affiliate websites
  • Optimize the platform for search engine visibility
  • Enhance user experience through responsive design and interactive UI elements

Core Functionalities and Features

  • Interactive sliders for adjusting loan amounts and tenures
  • Customizable EMI calculator with instant results
  • Comparative analysis engine for multiple lenders
  • Categorized loan types (e.g., home loans, car loans)
  • Sorting/filtering options by interest rate, monthly cost, and lender ratings
  • Accordion-based FAQ sections and time pickers for disbursal schedules
  • Multi-seller module for comparing loan intermediaries

Technology Stack

WordPress
Bootstrap
MySQL
jQuery

External System Integrations

  • Affiliate website APIs for real-time lender data
  • SEO schema markup tools
  • Third-party analytics platforms

Non-Functional Requirements

  • High scalability to accommodate growing lender portfolios
  • Fast page load times and responsive design
  • Data security and integrity for user inputs
  • SEO-optimized content management

Expected Business Outcomes

The platform will streamline loan decision-making for users, increase organic traffic through SEO improvements, and strengthen partnerships with lenders via seamless integrations. Enhanced UX features like sliders and calculators will reduce manual effort, while dynamic filtering and ratings will improve user trust and conversion rates.

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